Awareness about green technology
October 11, 2011 | Tuesday | News

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Mr
Subramani
Ramachandrappa
CMD, Richcore Lifesciences
The author is a first generation entrepreneur, an engineer and MBA from
ISB, Hyderabad. Prior to founding Richcore Lifesciences, he was working
with biotech major, Biocon.
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Among the several challenges that we face today, the biggest is
population. Human population increased 10 folds over the last 250
years. This exponential growth in population put unsustainable pressure
on the delicate ecological balance. We are consuming faster and more
than our predecessors and the need to feed has given rise to unabated
need for water, food and energy. The industrial revolution created jobs
and wealth, but also caused irreversible damage to the environment.
The world has recently woken up to this reality and is moving towards
providing cleaner and greener solutions. However, many of these
solutions are being pushed onto the industry that is already grappling
with the economic slowdown and struggling for growth. Regulation and
subsidies to incentivize adoption of clean technology are not
sustainable and will not provide the required global momentum to
restore our environment.
We, at Richcore, believe that the need of the hour are green solutions
that save costs. We have developed biotech solutions for conventional
industries that are greener. Adoption of our technology does not
require any capital expenditure (CAPEX) and provides real value to the
industry through direct monetary saving. We provide cost-saving enzyme
solutions to conserve food, water and energy. Our novel solutions are
patented, validated and tested in several countries. We have ensured
that the solutions we provide work synergistically creating real value
for the end user industry.
We provide solutions that address a definite need in the industry and
our potential market is in the order of $7-8 billion per annum.
However, the real challenge we face is in creating awareness and
ensuring that our technology reaches every nook and corner of the world.
Solutions for a greener future
The global water consumption has been on the rise owing to the need for
more food, and domestic and industrial use. Richcore provides enzyme
technology for better waste water treatment and increased reuse. Our
technology provides close to 25 percent cost saving as compared to the
current costs without any need for modifications or additional CAPEX in
waste water treatment plants.
Population growth in developing and
developed countries
Source:United
Nations
Also, increasing population and per capita gross domestic product (GDP)
in emerging markets is leading to increased demand for animal-derived
products. Global animal feed consumption clearly indicates a need of
alternative feed source for animals. Richcore provides enzyme
technology that helps convert biomass otherwise unfit for animal
consumption into animal feed. The technology has a potential to replace
up to 25 percent of food grains used for animals with alternate biomass.
With the fast depleting hydrocarbon and natural gas reserves, the world
is moving towards increased dependence on alternative fuels. Being a
low hanging fruit, food grains are being used for energy needs. The
current yields of ethanol from food grains have scope for improved
efficiencies.
Richcore provides enzyme solutions which help in improving efficiency
and value of the resultant co products. We are currently able to
improve efficiency of a typical ethanol plant by five percent, at a
global level this increment is substantial.
Strategies for efficient scale up
We spend considerable time and resources in hiring and training the
right people from the industry to ensure high quality technical,
commercial and back-end support. In infrastructure, Richcore has built
a state-of-the-art R&D and manufacturing facility equipped with the
best-in-class hi-tech equipment to deliver quality solutions in the
shortest possible time. Our innovation process is efficient and
designed to co-create with the end user.
We have entered into strategic technology out-licensing agreements with
global majors who have presence across geographies. These companies
provide marketing and logistical support and ensure that the technology
meets its ultimate objective of large-scale adoption. This strategy is
helping us focus our energies into R&D and technical support.
Source:
http://www.urbanecoist.com
Increasing demand for water
Sector |
Water
withdrawals* |
Water
consumption |
Agriculture |
66% |
93% |
Industry |
20% |
4% |
Domestic use |
10% |
3% |
Evaporation from reservoirs |
4% |
- |
* Water withdrawals refer to
water diverted from streams/rivers and pumped from groundwater aquifers
for human use, but not necessarily consumed. Part of the withdrawn
water is returned after use. The quantity that is not reused or left in
nature represents consumed water, namely water that has evaporated or
been incorporated into products and organisms, so that it becomes
temporarily unavailable to the other users.
Source: World
Water Council
Consumption pattern of food grains for humans and animals
Source:FAO
Trend of alternate biofuels produced
as of 2005

Source:earth
Policy Institute, Renewable Fuels Association