Webinars

Audience Targeted Message (eblasts)

What if you could reach the inbox of targeted industry professionals to promote your trade show booth, launch products or drive traffic to lead generation content on your company’s website?

Not every company has a GDPR compliant database of prospects and maintaining that can be a challenge.

An Audience Targeted Message offers a cost-effective method to broadcast a customized message to an email list that meets your criteria for ideal customers. You can:
  • Build brand awareness with a niche or broad industry audience.
  • Attract visitors to your website by sharing educational content.
  • Increase sales by connecting the right buyers for your product or service.
  • Drive awareness of and targeted traffic to your trade show booth.
Audience Targeted Message Program Details
Segmentation
  • Select your ideal target audience from over 50,000 qualified global healthcare professionals in BioSpectrum India's audience database.
Content
  • Provide your marketing message in finished HTML format.
  • Use multiple hyperlinks to drive readers to the exact content you want to promote on your website
Production
  • BioSpectrum Digital Production Team handles testing and delivery in HTML and text formats
Promotion
  • Multi-channel registration development campaign including eblasts, sponsored links, editorial mention, website ads and LinkedIn posts.
Reporting
  • Includes number of sends, open rate and click-thru rate*.
  • Detailed analysis available upon request.

Discounts are available for multiple programs and print/online advertisers. Materials needed 15 days prior to the project start date.

Additional costs may be incurred for copywriting, design and HTML creation.

Contact our team for details and pricing information.

Product manager: Ankit Kankar | ankit.kankar@mmactiv.com

Ankit Kankar
Ankit Kankar

General Manager - Digital Strategy & Programmes

ankit.kankar@mmactiv.com

Custom Email Campaign Specifications

BioSpectrum India email campaign materials should be submitted in finished HTML format.

The following criteria must be met to be considered as finished HTML format:

  • The HTML file must be submitted as an attachment with an .html extension.
  • The styles within the HTML must be applied as basic HTML in-line styles ; note that paragraph tags are not supported by Outlook, so use table formatting
  • Internal CSS style sheets are not universally rendered by email providers.
  • Our mailer system does not allow for use of CSS styles.
  • Any images not being hosted externally must be provided separately in an attached zip folder.

If completed HTML cannot be provided, we are able to create a basic HTML design. Creating finished HTML email campaign material will add additional fees to the cost of the send. We have standard guidelines to follow for creating the email design.

The following must be supplied before the basic HTML design can begin:

  • Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
  • Body of text – must be supplied in a selectable format.
  • Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

  • A few slight revisions to the body copy to avoid being labeled as spam.
  • Four-Five subject line for each email sent.

Here are list of best practices to consider when preparing an eblast campaign:

  • Utilize a strong call to action within the subject line to entice a subscriber to open the email.
  • Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
  • Tailor the message specifically to your audience.
  • Limit the amount of imagery being used in the design.
  • A 75% text to 25% image ratio is highly recommended.
  • Lower image ratios help HTML emails avoid spam filters.