28 June 2022 | News
To directly impact 10 million people across UP addressing 26 per cent of the burden of diarrhoea
Reckitt under its flagship campaign Dettol Banega Swasth India has launched ‘Diarrhoea Net Zero’ with support from the Government of Uttar Pradesh (UP) in Lucknow. In the next three years, the programme will directly impact 10 million people across Uttar Pradesh addressing 26 per cent of the burden of diarrhoea.
‘Diarrhoea Net Zero’ was launched by Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh and Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt- South Asia and other dignitaries with an aim to achieve net zero Diarrhoeal deaths among under-5 children in Uttar Pradesh.
The programme will follow the WHO-7-point plan for preventing and treating diarrhoea in 13 districts of Uttar Pradesh namely- Bahraich, Bulandshahar, Firozabad, Ghazipur, Gorakhpur, Jaunpur, Kushinagar, Maharajganj, Mathura, Mirzapur, Muzaffarnagar, Shravasti and Sitapur. The vision is to take this initiative to 75 districts of Uttar Pradesh.
As a part of the programme, Reckitt will create a scalable and replicable model to: