AiMeD welcomes Govt's move to introduce ‘Ethical Marketing Code’

AiMeD welcomes Government’s move to introduce ‘Ethical Marketing Code’ for Medical Device Companies


Rajiv Nath, Forum Coordinator, AiMeD

The Government's move to put in place a separate, strict and mandatory ‘Ethical Marketing Code' for medical device companies has been welcomed by the Association of Indian Medical Device Manufacturers (AiMeD).

AiMed has stated that the proposed ‘Code' will help curb many unethical practices currently being practiced by deep pocketed players to the detriment of Indian patients and Indian medical device manufacturers.

The proposed code, at the discussion stage currently, seeks to put a total curb on many malpractices/ inducements such as foreign trips in garb of sponsoring for purportedly attending conferences for enhanced Training or expensive gifts being offered by some medical device companies to medical practitioners, their families and hospitals to influence prescriptions and orders in their favour. The pay-off in lieu of ‘orders' not only distorts the market by vitiating fair competition but also hikes up the price of devices, ultimately to be paid by patients, common Indian citizens.

Also read: Sun Pharma inks distribution pact with Japanese firm Mitsubishi pharma

"We whole-heartedly advocate and support a strict and distinct ‘Ethical Marketing Code' with penal provisions for medical device industry as it will help curb many unethical marketing practices being indulged in by powerful deep-pocketed players at the detriment of common Indian citizens and Indian medical device manufacturers," said Mr Rajiv Nath, Forum Coordinator, AiMeD.


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