Reputation is defined as a measure of the effectiveness of transmitted belief about attitudes showcasing Respect
Mumbai based Lupin Pharmaceuticals tops in Reputation in the Pharmaceutical sector leading India's Most Reputed Pharmaceutical Brands list. Sun Pharma is the second Most Reputed Brand with a 52% lower Brand Rep Score and Cipla is at 3rd position with a Brand Rep Score 28% behind the previous ranked. At India's fourth Most Reputed Pharma Brand is Dr.Reddy's behind 71% in terms of Brand Rep points. Among global brands GSK leads the way followed by Pfizer with a Brand Rep Score 73% below the leader among International pharmaceutical companies.
Abbott's Brand Rep Score was 12% lower, ranking it India's 3rd Most Reputed among International brands. There were 41 Domestic and 17 International pharmaceutical brands listed in the study by BlueBytes conducted in association with TRA Research (both part of the Comniscient Group) which released ‘India's Most Reputed Pharmaceutical Brands 2016'.
This report is the second in the India's Most Reputed Brands series, and the company is set to launch a report each month covering different sectors. The study evaluates brand's Brand Reputation by analyzing media perception and consumer perceptions.
"India's Reputation as the largest producer of generic drugs in the world has become vulnerable in light of the changing patent regime in the country. Reports say that by 2020, India is likely to be among the top three pharmaceutical markets by incremental growth and sixth largest market globally in absolute size.