The acquisition includes brands namely: Ferradol, Neko, Sloan's and Waterbury's Compound
Piramal Enterprises' Consumer Products Division has entered into an agreement to acquire four brands from Pfizer Limited for a consideration of Rs 110 crores. The acquisition includes brands namely: Ferradol, Neko, Sloan's and Waterbury's Compound. Additionally the agreement also includes the trademark rights for Ferradol and Waterbury's Compound in Bangladesh and Sri Lanka.
These brands hold a rich legacy and have a high consumer pull and are available in India for the past 30+ years
• Ferradol launched in 1982, is a leading nutritional supplement for children and adults.
• Neko launched in 1967, is a medicated soap indicated for body odor and minor skin infections.
• Sloan's launched in 1982, is muscular pain reliever that is available in balm and liniment forms.
• Waterbury's Compound launched in 1970, is used for building Cough and Cold immunity.
These products currently operate in a market which is currently estimated at Rs 7000 Cr.
Completion of the deal is subject to certain conditions including regulatory approvals.