Mr Brett Lee as the Global Hearing Ambassador
Australia-based implantable hearing solutions provider Cochlear in 2015 roped in former Australian fast bowler and cricket icon Mr Brett Lee as its global hearing ambassador for its campaign ‘Sounds of Cricket', aimed at raising awareness about hearing loss around the world.
On April 11, 2016, Mr Lee was in Bangalore addressing the media fellows for this cause.
The campaign emphasizes raising awareness of impact of hearing loss at functional, social, emotional and economical levels.
Mr Lee had a personal story to tell behind this ambassadorship.
"My son had a head injury some time ago, and suffered hearing loss. But it came back naturally," said the ace cricketer.
Globally 360 million people suffer from hearing loss ranging from moderate to severe to profound.