FitHo's current offering will phase out over the next six months
Practo has announced acquisition of Fitho Wellness, a digital fitness solution that has over two million users across the globe.
The acquisition will help Practo rapidly expand its offerings and move into the preventive healthcare space. It will also bring the company closer to its goal of making it the single health app consumers need.
The founders of Fitho, Mr Dhruv and Ms Prachi Gupta will join Practo, with Mr Dhruv taking on the role of product head for Preventive and Ms Prachi taking on the role of GM - Operations, New Segments. Practo also acquires the proprietary algorithm and recommendation engine which automatically suggests custom diets and exercise regimes to users based on their lifestyle, fitness requirements and food preferences.
FitHo's current offering will phase out over the next six months and Practo will launch a completely new preventive product that will leverage some of the technology from FitHo.
"This is the first of several acquisitions we are exploring. It is the next step in our mission to make a single health app which offers consumers a more comprehensive solution ranging from preventive to curative healthcare. The FitHo team brings on-board enormous talent and expertise to help us tap into the preventive segment. I am very excited to have them join us and look forward to building new and exciting products for consumers with them," said Mr Shashank ND, founder and CEO, Practo.