Social media usage by pharma cos on the rise: Ogilvy

Pharma's corporate participation in social media is rapidly evolving, according to a new report published today by Ogilvy Healthworld, part of Ogilvy CommonHealth Worldwide.


Ms Rebecca Canvin, social media manager, Ogilvy Healthworld

A new report by Ogilvy Healthworld highlights who leads the way in integrated social media marketing

The average number of tweets by pharma has gone up by 530 percent since 2013, and twitter followers have increased by nearly 300 percent, said Ogilvy's report.

Pharma companies with the biggest communities aren't necessarily the most effective at engaging with their users and generating interest.

Followers reward pharma companies who post frequently and engage continuously -- those that keep their networks fresh with regular updates have the highest interaction from the community.

The report 'Connecting the Dots: Which Pharma Companies are Succeeding in the Social Media Space?' is the first of its kind to provide insights into which pharma companies are leading the way in integrated social media marketing strategies.


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