India confident of "green based product" usage

63 percent of Indian's are confident that bio-based products enhance the value of a product and are ready to pay a premium price for the same.

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63 percent of Indians are already aware of green products

Dupont India has announced the results of its "Green Living Survey 2014" in a press conference held in Hyderabad.  The results were presented by Mr Vikram Prabhu, regional director, APAC; Mr Balvindar Singh Kalsi, president, Asia and ASEAN and Mr Parijat Chakraborty, TNS. In its third edition, the focus of the study, conducted in partnership with TNS India, studied the Indian population. Face-to-face interviews were conducted among 1,270 respondents across 12 cities. The survey was to gauge

1. Awareness of green products

2. Confidence that biobased products are better for the environment

3. The purchasing trends

The results of the survey revealed that India led the table in terms of confidence that the green products are better for the environment (85 percent), followed closely by China. While Canada and America led in familiarity with the products. The younger population of the country (between 18-30 years) showed the highest level of know-how.

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