Maymygenome strikes ‘deal’ with Snapdeal

Mapmygenome India has brought genetic testing to the online market with strategic partnership with Snapdeal.com

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The collaboration will help Snapdeal reach out to 25 million+ members across the country

The move enhances the services portfolio of Snapdeal.com, offering customers of the largest online marketplace a unique and first-of-its-kind service. With this service, consumers will be able to order personal genomics tests, which will help them identify the ideal lifestyle for them.

Mapmygenome uses state-of-the-art technology to decode and understand an individual's DNA and provides actionable steps for individuals and their physicians in the journey towards a healthier life. The brand offers a variety of mapping tests such as Genomepatri, Cardiomap, Oncomap, Gynaecmap, and Brainmap, etc.

Speaking about the tie-up Mr Amit Maheshwari, vice president, Fashion at Snapdeal.com said, "This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to out 25 million+ members across the country and enable them to understand the gene-disease interaction better."

Talking about the partnership, Ms Anu Acharya, CEO of Mapmygenome, said, "This is a partnership of two pioneers in India, offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health."

The health and wellness category on Snapdeal has seen a 20 percent month-on-month growth in the last 6 months. With an assortment size of over 22,000 products, the online marketer offers Health and Wellness products across a diverse range of categories including nutrition products like sports nutrition, vitamins, Ayurveda and organic products, etc., and other products related to heart and blood pressure, sexual wellness, diabetic care, and respiratory care. Further, Snapdeal is forecasted to cross $150 million in sales in Sports, Fitness and Health categories by the end of this fiscal year.

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