The survey also demonstrated the lack of awareness among consumers about medical devices
The survey demonstrated that an overwhelming 72 percent of respondents use medical devices, and that around 60 percent of Indians have some such device implanted in them surgically, like pacemakers, stents, orthopedic implants, among others.
A matter of concern, though, is that out of the 72 percent consumers, a shocking 89 percent are not fully aware of these devices.
"Our survey suggests that people in India don't know enough about medical devices but want to know more. It is quite astounding that 60 percent of respondents think that medical devices are the same as pharmaceuticals," said Mr Sanjay Banerjee, MD of Zimmer India, and Chair of the AdvaMed India working Group.
The survey also pointed out that although India is a price-conscious market, quality is an important consideration among the country's growing middle class. It showed that 75 percent of respondents believe that the quality of a medical device is important because safety of patient is paramount.
72 percent of respondents believe that using a high-quality device would help them avoid costs of repeated hospitalization. Ms Abby Pratt, VP, AdvaMed commented, "Unlike in the case of many other products in India where people unequivocally choose the cheapest option, this survey suggests that when it comes to advanced medical devices, quality becomes important because of its correlation to safety. It is noteworthy that 80 percent of respondents see a correlation between brand name and quality."