Global footprint is our key strategy: Philips India

On March 3, 2014, Philips India launched an array of innovations at its Philips Innovation Campus (PIC) in Bangalore.

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(L-R) Mr Srinivas Prasad, CEO, PIC Bangalore; Mr Krishna Kumar Ananthasubramanian, vice chairman & MD, Philips India; Mr Jeroen Tas, CEO, Informatics Solutions and Services, Royal Philips Healthcare; Mr Jim Andrew, executive VP & chief strategy & innovation officer, Royal Philips

The launch witnessed a total of 6 products including VISIQ ultrasound system, Mobile Obstetrical Monitoring (MOM), IntelliSpace Consultative Critical Care, Air Purifier, and Solar DC Grid.

"If we don't deliver superior value to customer then we are not going to be relevant and not have a reason to exist. We want to help 3 billion people by 2015. We have been here for 123 years and we want to be for another 100 years. We want to develop locally relevant products on global platforms," opined Mr Jim Andrew, executive VP, chief strategy & innovation officer, Royal Philips.

According to Philips, whose sales revenue for 2013 touched €23.3 billion, said that all the six innovations were exclusively developed at PIC for India and other similar markets.

"Global footprint is our key strategy, that is, to be present where our customers are. We believe in being with people that know the market and can innovate. Our second biggest innovation labs is in China. Every business in the world is people-business. We are always looking for best people. This global sense of excellence allow us to access the best people in the world, making us to be a best place to work," elucidated Mr Andrew.

The PIC was established in 1996 primarily as a software development center. But later it metamorphosed in to a broad product development and a global center of excellence for digital innovation.

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