Nova plans to touch $1 billion by 2018

Launched as a day care surgical center in June 2009, Nova Specialty Surgery, which is a part of Nova Medical Centers, announced today in Bangalore that it will be rebranding itself as Nova Specialty Hospitals.


(L-R) Dr Mahesh Reddy, Co-Founder and Executive Director; Mr Suresh Soni, Founder and CEO; Mr V P Kamath, Group COO; Dr M G Bhat, Consultant, Surgical Gastroenterology and Laparoscopy

Speaking on the occasion, Mr Suresh Soni, chairman & CEO, Nova Medical Centers, opined, “This rebranding is based on what we learnt in the last 4 years. We have converted ourselves into a short-stay hospital, providing personalized care in a hassle-free environment. After four years, having provided our services, we wanted to meet the expectations of our customers and patients.”

Dr M G Bhat, Consultant at Nova for Surgical Gastroenterology and Laparoscopy, added, “We are now a mini hospital with state-of-the-art facilities. Our model remains the same but only the name changes. So far people have seen us as only surgical experts, but now they will understand that we do offer services to patients like any other hospital. We want to build ourselves into a $1 billion institution by 2018.”

Excerpts from an interview with Mr Suresh Soni:

What kind of competition will you encounter as a result of this rebranding?

Now we’ll have lesser competition. Our services are personalized and is as good as any corporate hospital. The idea is, patients now know that we are a hospital offering preventive healthcare as well. We provide best-in-class services. As we are extending our services and facilities, we will be directly competing in this space.


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