The food industry has long acknowledged that change is the only way forward to suit the changing tastes of the consumers in the times to come. Camson Agri-Ventures (CAV) is poised to challenge the age-old conventions and is continuously working on introducing products that have unique attributes at the offering for the consumers, be it on health aspects, taste, appearance and convenience.
Leading international suppliers showcased their products during the SIAL Middle East, Abu Dhabi from November, 2013, which also put a spotlight on 70 of the world's most innovative food & beverage products. Thirty one products were shortlisted at the SIAL Innovation Observatory which included Camson's Button Capsicum-Palar & Black Chilly-Kali. These products were mainly selected against specific food attributes along with the level of innovation involved in developing the product. CAV was the only Indian company to win accolades for its products at SIAL.
Mr Rohit Sareen, head, Camson Agri-Ventures said "Through its farm management and farmer connect advisory model, CAV soon proposes to launch these innovative products for the consumers in India as well as for the international markets. These products have been developed using Camson Bio Technologies proprietary technology platform."
Camson's hybrid "Kali" - grown using Zero Residue Cultivation TM Practices, is disease tolerant & high yielding variety thereby making it commercially viable. The black chilly's outer coating is due to the presence of rare plant carotenoid called anthocyanin, a bioflavonoid. Clinical research indicates that Anthocyanin is a highly beneficial phytochemical that has free radical scavenging properties.
It also regulates hormonal functioning; boosting Cytokine production (immune function), cell membrane strengthening, anti-inflammatory activities and anti-aging properties. Anthocyanin exhibits anti-inflammatory & anti-aging properties.