NSPL is looking to invest 15 to 20
percent of its turnover in R&D and is ensuring that it successfully
communicates its innovations to farmers
NSPL ICON,4 th Floor, Road No: 12, Banjara Hills,
The vision of Nuziveedu Seeds Private Limited (NSPL) is to be the most
preferred seed brand in India and to adopt proactive biotech
applications to strengthen its core competence. In 2010-11, the company
sold about 70 lakh packets of BG I and BG II varieties of seeds in
India, registering sales worth
610 crore as compared to
During the end of December 2010, NSL group, the parent company of
Nuziveedu, decided to hive-off the seed business into a separate
company, in order to have a more effective focus. Nuziveedu received a
commitment for investments upto
400 crore from the global private
equity major, Blackstone Group.
Nuziveedu has set up an extensive marketing network that gives it a
phenomenal advantage during the sales window period. The marketing
network spread across 16 states in India, comprises nine regional
offices, 5,000 distributors and more
than 55,000 dealers and sub-dealers.
Nuziveedu’s extensive sales network is toused to be one of the major
reasons for its No.1 position. Nuziveedu’s competitor’s are yet to
catch up with the leader. The company is known to increase its basket
Nuziveedu has been organizing marketing campaigns in order to
successfully communicate its innovations, ideas and services to the
farmers. These well-timed campaigns duly inform the farmers how to
increase crop productivity and farm profitability. Nuziveedu also
conducts meetings between distributors, dealers and farmers to spread
awareness about its products, innovations, agronomic practices
and new technologies.
Nuziveedu pro-actively participates in the seed subsidy programs that
have been initiated by the state governments and the central
government. Through these programs, the company tries its best to
ensure that the farmers get high quality seeds at a lower price. NSPL’s
research and development division has around 150 experienced
technicians and workers.
The main center, which is located near Hyderabad, is spread across 600
acres and has been engaged in developing superior hybrids and improved
variations of different crops like, cotton, maize, rice, bajra, jowar,
sunflower and vegetables among others.
The company has multi-location trial centers set up in different
agro-climatic zones to evaluate the adaptability of various products
and screen them with respect to biotic and abiotic stress.
Nuziveedu tests its products at well known national and international
research institutes such as, IRRI Philippines, ICAR and state
agricultural research institutes. The future plan of the company is to
expand research to cover wheat, mustard, pigeon pea and sweet sorghum
and invest nearly 15 to 20 percent of its turnover