• 7 July 2010
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Customer-centric business model

7
Invitrogen Bioservices India

Head: Devashish Ohri (MD)
Business: Manufacturer and supplier of biotech consumables and instruments
Start-up Year:2005
Address: First Technology Place, 3 EPIP, Whitefield, Bangalore-560066, Karnataka
Tel: +91-80-41785400
Fax: +91-80-41680430
Website: www.invitrogen.com

Life Sciences Business
(in Rs Crore)

Rs 150* Crore
* BioSpectrum estimates
Millipore's products are backed with service support through the company's extensive network of sales offices in India
A novel business model, brand value and global presence have accelerated the growth of Invitrogen

Life Technologies Corporation, the US-based parent company of Invitrogen Bioservices India, operates as a global biotech tools company focused on improving human health. With more than 50,000 products used by more than 75,000 customers around the globe, and with revenues clocking Rs 15,387 cr ($3.3 bn) globally, Life Technologies is advancing scientific research in the areas of academic research, drug discovery and development, toxicology and forensics, disease diagnostics, clinical cell therapy, regenerative medicine and biologics manufacturing.

Life Technologies' Indian arm Invitrogen Bioservices India specializes in biotech consumables and benchtop instruments. In 2005, Invitrogen commenced its India operations.

According to BioSpectrum estimates, Invitrogen is estimated to have registered life sciences sales revenue of Rs 150 crore in FY 2009-10 as against Rs 120 crore in FY 2008-09 from its India operations. Invitrogen is currently operating from its integrated state-of-the-art facility in Bangalore. Through its products and services, the company enables its customers to gain insight into a spectrum of scientific activities.

The company's renowned brands include GIBCO (media, reagents, cells, and sera serum for cell culture), SuperScript (RT gene expression, cDNA synthesis), Lipofectamine (transfection reagents), Trizol and Trizol Plus (RNA purification system); TOPO (PCR cloning) and Benchtop instruments.

A customer-centric business model coupled with reliable and innovative brand value, strategic leadership, strong service delivery, dedicated workforce and global presence has accelerated the growth of Invitrogen.

Devashish Ohri, managing director of Invitrogen's South Asia operations, says, “These are exciting times for biotech sector in India because of the huge chunk of innovation drugs going off-patent and the consequent rapid ramp up by key Indian biosimilar manufacturers. The government and private research laboratories have also become more aggressive in their innovation strategy.”

He opines that the next wave of growth will come from applied markets related to biofuels, diagnostics, forensics and agriculture.

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