Electronic wearable injector a reality

US-based West Pharmaceutical Services, a manufacturer of packaging components and delivery systems for injectable drugs, is all set to launch its first generation electronic wearable injector – SmartDose - this come July


Ms Karen Flynn, Senior Vice President and Chief Commercial Officer, West Pharma

West's leadership team comprising Ms Karen Flynn and Mr Warwick Bedwell was recently on a business trip to Hyderabad, India.

Ms Flynn is West's SVP & CCO, and oversees the company's new global commercial team that includes marketing, sales and contract manufacturing services, and as well as technical customer support for West's full portfolio of offerings.

Mr Bedwell serves as VP & MD for West's Asia-Pacific (APAC) region.

Ms Flynn revealed that the company is developing new product offerings in the area of generics, having features that will interest generics companies.

"We are inculcating some changes in our commercial strategies to become more oriented to various markets we serve. There is a lot of customer similarities around the world in terms of quality standards and wanting reliable supplies. However, there are uniqueness with respect to customer needs. We align ourselves to the market, and get better understanding of the unique market needs, and bring new products and new services specific to the segments," commented Ms Flynn.


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